William McDonough on cradle to cradle design

(Subtitles in 20 languages)

William McDonough sobre el diseño "de cuna a cuna"

Green-minded architect and designer William McDonough asks what our buildings and products would look like if designers took into account "all children, all species, for all time."

El arquitecto y diseñador de enfoque ecologista William McDonough se pregunta cómo se verían nuestros edificios y productos si los diseñadores tuvieran en cuenta a "todos los niños, todas las especies, indefinidamente".

About William McDonough:

Architect William McDonough believes that green design can prevent environmental disaster -- while also driving economic growth. He champions “cradle to cradle” design that considers the full life cycle of a product, from its creation with sustainable materials to a recycled afterlife.

Source: http://www.ted.com/talks/william_mcdonough_on_cradle_to_cradle_design.html